In other words, the content on your website needs to reflect your expertise, authority and credibility in your field or industry if you want to rank high in Google's search results.Īt webamp.dk, for example, all our content is written by marketing specialists who have the expertise to communicate on digital marketing topics. E-A-T is an acronym for 'expertise', 'authoritativeness' and 'trustworthiness' and is essentially signals to Google - and not least Google users! - that a website demonstrates those 3 characteristics.

The so-called E-A-T guidelines have been a ranking factor in Google's search engine since 2018.